sem

Wed May 16, 2012

The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. Read...

Wed May 16, 2012

Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get...

Wed May 16, 2012

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. Read...

Wed May 16, 2012

Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post. Read...

Tue May 15, 2012

Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter. ...

Tue May 15, 2012

A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market. ...

Tue May 15, 2012

Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors. ...

Tue May 15, 2012

Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture. Read...

Tue May 15, 2012

Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications. ...

Tue May 15, 2012

Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept. Read...