sem

Fri Nov 6, 2009

We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread.  (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker...

Fri Nov 6, 2009

Yahoo has added a set of refinements to its video search engine that will help music lovers find videos more quickly. A video search for [U2] shows the new refinements in action: On the left side of the screen are new options to drill down to see U2...

Fri Nov 6, 2009

Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense console. The beta is currently being tested by few publishers, but Google promises to allow “thousands of publishers” to test...

Fri Nov 6, 2009

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn’t surprised to land on a site with ads, as is common when entering typos. I was surprised that...

Fri Nov 6, 2009

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. ... Read Original Post Here ...

Fri Nov 6, 2009

A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For...

Fri Nov 6, 2009

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October. Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by...

Fri Nov 6, 2009

Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse...

Fri Nov 6, 2009

In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to...

Fri Nov 6, 2009

The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code. The Conversion page...