TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine Roundtable linking to the pilot enrollment form.

Content Ads is still a very exclusive and limited beta test. Google AdSense is widely used by publishers, Yahoo's Publisher Network follows but is still also in beta, and only accepting US publishers (even after three years in beta), while Microsoft's Content Ads has been accepting on a very limited basis.

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