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What’s In A Brand? AOL Becomes “Aol.” Mon Nov 23, 2009 @ 12:07pm One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change... Categories:

Bing Censoring Chinese Search Results? Should There Be A Bing Boycott? Mon Nov 23, 2009 @ 12:07pm Boycott Microsoft Bing by Nicholas Kristof at the New York Times claims Microsoft is “sacrificing the integrity of Bing searches so as to cozy up to State Security in Beijing.” It is believes that Microsoft is censoring their search results... Categories:

New features from Google, Bing and Yahoo! Mon Nov 23, 2009 @ 12:07pm The search engine innovation frenzy goes on, as both Google, Bing and Yahoo! refine their search toolboxes. Google translate gets some new features Google Translate let’s you translate both copied text and complete web pages. This week Google... Categories:

On the Google Chrome OS and other search engine news (Nov 22) Mon Nov 23, 2009 @ 12:07pm Here are some of this week’s headlines from the search engine scene. We also presents several videos on the new Google Chrome operating system. Yahoo Search Now Indexing Twitter Tweets for Breaking News (Google Watch Nov 19 2009) Google Chrome OS... Categories:

Reflections On Chrome OS From A Consumer Perspective Mon Nov 23, 2009 @ 12:07pm Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and... Categories:

Measuring Success 101, Part 1 Mon Nov 23, 2009 @ 12:07pm Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. ... Read Original Post Here ... Categories:

Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For N Mon Nov 23, 2009 @ 12:07pm It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number... Categories:

A Rational Plea For Paid Search Syndication Controls Mon Nov 23, 2009 @ 12:07pm Traffic value varies widely not just by the words users type into the search box, but whose search box they use. Syndication network partners vary in quality and giving advertisers control over how much they pay for traffic from each would be a win for... Categories:

SEMPO Releases Second Annual In-House Salary Survey Results Mon Nov 23, 2009 @ 12:07pm Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually... Categories:

The Unexpected Re-Evolution Of The Phone Call Mon Nov 23, 2009 @ 12:07pm Quick: Are you a digital marketing pro? If so, complete this sentence: In the future, advertisers will combine online media with mobile ads to drive:____________. What did you put in the blank? Let me guess. Branding, combining rich online experiences... Categories:

How Search Engines Handle the Meta Robots Tag and Robots.txt Mon Nov 23, 2009 @ 12:07pm A lot of questions still exist about the Meta robots tag and robots.txt despite the popularity of these terms with any search engine optimization professional. In this two-part series we will attempt to answer these questions scientifically by doing an... Categories:

November 2009 Google Page Rank and Algorithm Update Sun Nov 22, 2009 @ 12:07pm Google has once again updated their search engine algorithm and Page Rank. This has caused great joy for many webmasters, while others are scrambling to find out what happened to their websites page rank. Here is what you need to know about the most... Categories:

Search In Pictures: Google México Party, One Republic @ Google & Pineap Sat Nov 21, 2009 @ 12:07pm In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google México Campus... Categories:

Q&A With Avinash Kaushik, Google Analytics Evangelist & Guru Sat Nov 21, 2009 @ 12:07pm Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the... Categories:

Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer In Sat Nov 21, 2009 @ 12:07pm Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the... Categories: