SearchDay: Killer PPC Ads: The Fundamentals Wed Aug 27, 2008 @ 12:07pm Today's search engine marketing news and opinion: Killer PPC Ads: The Fundamentals; Implications of Google's AdWord Changes; MapQuest Partners with Citysearch; and more. Read Original Post Here ... Categories:

An Unleashed Attitude for an Unleashed Conference Wed Aug 27, 2008 @ 12:07pm by Sage Lewis Sage unleashes his endorsement for Search Engine Guide's Small Business Marketing Unleashed conference that is coming to Columbus, OH this September 22-23. Day one if full of general sessions to get your feet wet in everything from... Categories:

Puppy's Picks - SES Coverage 08/26/08 Wed Aug 27, 2008 @ 12:07pm by Jennifer Laycock I scan hundreds of feeds and read dozens of articles each day so you don't have to. From changes to Google AdWords' Quality Score to hyperlocal search to back to school viral videos, find out the six articles I dubbed as... Categories:

Sir, Would You Like Fries With Those Links? Wed Aug 27, 2008 @ 12:07pm Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article... Categories:

Google Now Searching For Synonyms Wed Aug 27, 2008 @ 12:07pm Blink, and you might have missed it. Google's now doing synonym searching. It's something they quietly noted in a past Google blog post and one that comes up again today in a post that covers how Google uses experiments to... Categories:

SearchCap: The Day In Search, August 26, 2008 Wed Aug 27, 2008 @ 12:07pm Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Searching For Synonyms Blink, and you might have missed it.... Categories:

AdAge: Microsoft Likely To Deal Avenue A To WPP Wed Aug 27, 2008 @ 12:07pm AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.... Categories:

Link Building Outside the Box Wed Aug 27, 2008 @ 12:07pm If you ve used traditional link building strategies and find yourself running out of ideas maybe it s time to do a little brainstorming. To help you get started this article will clue you in to some underused but powerful ideas for generating buzz and... Categories:

Google Checkout Steps Up Promotion Through AdWords Wed Aug 27, 2008 @ 12:07pm Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant. Here is a side by side look at the checkout badges... Categories:

How Well Do Search Marketers Brand Themselves? Wed Aug 27, 2008 @ 12:07pm by Stoney deGeyter Monday I discussed several of the featured speakers from Search Engine Strategies and looked at their search results branding for their names and businesses. It turned out not to be as enjoyable as I had hoped as all of them have... Categories:

The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable Wed Aug 27, 2008 @ 12:07pm by Jennifer Laycock We all know the viral campaigns that travel the furthest and carry the most impact tend to be the ones that leave the greatest impressions. Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the... Categories:

Del.izzy adds search functionality to Delicious Wed Aug 27, 2008 @ 12:07pm Del.izzy is a search engine that supplements the search options available at Delicious. I use Delicious every day and for a lot of bookmarks and I am always looking out for ways to extract useful information from my treasure trove of... Categories:

Social Media Marketing ROI- Metrics and Analysis Wed Aug 27, 2008 @ 12:07pm When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little... Categories:

How Well Do Search Marketing Speakers Brand Themselves? Tue Aug 26, 2008 @ 12:07pm by Stoney deGeyter Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I... Categories:

Whither DART Search? Tue Aug 26, 2008 @ 12:07pm SES San Jose 2008 is now in the books and another Google Dance -- that annual bash that provides us all with so much safe, clean YouTube fodder -- has come and gone. Among the various features and benefits -- upscale backyard barbecue fare, free... Categories: