Fri Apr 25, 2008

by Mack Collier

"I just don't know what I would say."



I must have heard this a dozen times at Small Business Marketing
Unleashed from attendees that were trying to explain why they aren't
blogging or aren't on Twitter.  But almost everyone that I talked to
was interested in learning more about blogging and Twitter, yet the
fear of not knowing what to say was holding them back.

Here is a secret about blogging; most of us have absolutely no idea what we are doing when we start.  Seriously.  And here's another secret; there is always something new to learn.  That is the beauty of blogging and social media, we create by sharing.  We find our voice by communicating with others.   It's not about figuring out what you can say, it's about communicating with others.  When you start sharing and connecting with other people, you will find that your blogging voice was always there, but now you'll have the confidence to share it with the world. 

And don't worry if someone disagrees with what you might say, that WILL happen.  And when it does, it will likely lead to some excellent discussions!  If everyone likes you, then you don't know enough people. 

So if you are in this place, you are curious about social media, but have no idea how to participate, then start by observing.  Start reading blogs that cover your industry.  Leave comments as you find posts that interest you.  I stressed this point during my Blogging for Business presentation, that you do NOT have to blog, but you MUST monitor the blogosphere.  Know what is being said about you and your industry. 

Start small, take baby steps, be curious.  But if nothing else, don't let the fear make the decision for you.  The true beauty of blogging is that it gives everyone the chance to have a voice, and it would be a shame if you let fear rob us of the chance to hear yours.

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