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Mon Nov 23, 2009

One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change...

Mon Nov 23, 2009

Boycott Microsoft Bing by Nicholas Kristof at the New York Times claims Microsoft is “sacrificing the integrity of Bing searches so as to cozy up to State Security in Beijing.” It is believes that Microsoft is censoring their search results...

Mon Nov 23, 2009

The search engine innovation frenzy goes on, as both Google, Bing and Yahoo! refine their search toolboxes. Google translate gets some new features Google Translate let’s you translate both copied text and complete web pages. This week Google...

Mon Nov 23, 2009

Here are some of this week’s headlines from the search engine scene. We also presents several videos on the new Google Chrome operating system. Yahoo Search Now Indexing Twitter Tweets for Breaking News (Google Watch Nov 19 2009) Google Chrome OS...

Mon Nov 23, 2009

Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and...

Mon Nov 23, 2009

Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. ... Read Original Post Here ...

Mon Nov 23, 2009

It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number...

Mon Nov 23, 2009

Traffic value varies widely not just by the words users type into the search box, but whose search box they use. Syndication network partners vary in quality and giving advertisers control over how much they pay for traffic from each would be a win for...

Mon Nov 23, 2009

Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually...

Mon Nov 23, 2009

Quick: Are you a digital marketing pro? If so, complete this sentence: In the future, advertisers will combine online media with mobile ads to drive:____________. What did you put in the blank? Let me guess. Branding, combining rich online experiences...