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Fri Nov 20, 2009

The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. ... Read Original Post Here ...

Fri Nov 20, 2009

An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. ... Read Original Post Here ...

Fri Nov 20, 2009

While the National Association of REALTORS® is planning to launch its own national property database sometime next year, Google seems to have just stolen the NAR’s thunder. How? By rolling out individual “place pages” for every property...

Fri Nov 20, 2009

Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a...

Fri Nov 20, 2009

Powerful the force is in you! You're overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum...

Fri Nov 20, 2009

Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on ...

Fri Nov 20, 2009

Something’s up with Google’s Chrome operating system. Don’t know what, but we’ll all know soon as a press conference begins at 10AM Pacific. I’m coming at your live from the Googleplex. Buckle up, and we’ll see...

Fri Nov 20, 2009

Saying the host site was serving malware to users, Google has removed a controversial photo of First Lady Michelle Obama from Google Image Search. The site itself, however, remains listed in Google web search results without any visible malware...

Fri Nov 20, 2009

Sometime later today, a small number of Google users will see a new look to Google’s Search Options feature. If all goes well, the cleaner display may be launched across Google after the New Year. And it’s all because Google’s vice ...

Fri Nov 20, 2009

by Stoney deGeyter Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don't have the funds, time, or resources needed to engage in as much marketing as they would like. Unlike larger...

Fri Nov 20, 2009

by Jennifer Laycock Regular readers of Search Engine Guide probably noticed I've been less than active as an author and Twitter voice this past year. All of that's about to change. Over the next few months you'll all see me getting back into the...

Fri Nov 20, 2009

Yahoo has enhanced its News shortcut with real-time feeds and updates. The idea is to make the News Shortcut more current and more social with Twitter content in the form of videos, photos and tweets. The new shortcut has a horizontal tabbed interface...

Fri Nov 20, 2009

The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more like the desktop version of Google News with minor changes to make it fit better on the smart phone screens. ...

Fri Nov 20, 2009

One of the many challenges of search marketing is getting answers from the search engines. On December 1, we thought we’d help out. At Search Marketing Now, we’re going to give SEL readers the opportunity to ask questions, live, of...

Thu Nov 19, 2009

The Google Webmaster Central blog has two excellent write ups on mobile SEO concerns and techniques. One is named Help Google index your mobile site and the other is named Running desktop and mobile versions of your site. The reason for the two different...