sem

Wed Nov 18, 2009

Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years...

Wed Nov 18, 2009

If you’re the number four search engine in a market that is looking like it’s going to be about two (maybe three) players in the long run, what do you do? If you’re Barry Diller and running the parent company of Ask, the search engine in...

Wed Nov 18, 2009

comScore released their October 2009 search share numbers and Google has broke 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while...

Wed Nov 18, 2009

The newest addition to Google Labs is a mashup of Google Images, Google Similar Images and the visual query refinement tool, The Google Wonder Wheel. Called Google Image Swirl, the new tool clusters similar images based on characteristics found in both...

Wed Nov 18, 2009

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general...

Wed Nov 18, 2009

Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs...

Wed Nov 18, 2009

by Jeff Howard The Holidays are no further than one week away, and on the other side of everyone going bonkers is a new year. Chances are at this juncture new budgets will be set, taxes paid, and 2010 business goals established. If you're on the...

Wed Nov 18, 2009

Managing your health requires achieving a balance between diet and exercise. In the same way, a healthy paid search campaign requires achieving a balance between branded and non-branded spending. Working together, the two create an optimal mix that will...

Wed Nov 18, 2009

Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after success stories involving other social media (e.g., Twitter) used to drive high amounts of immediate,...

Wed Nov 18, 2009

Yahoo has decided to discontinue its “Go” mobile app. Go was originally part of a larger “three screen” strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer,...

Wed Nov 18, 2009

As in an-house SEO specialist, you may well find yourself solely responsible for your company’s search engine marketing. It is not uncommon for an organization to limit their human investment in SEO to a single individual, particularly for new web...

Wed Nov 18, 2009

In this second part of a three-part series you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools templates and detailed guidelines that are required for a complete and...

Wed Nov 18, 2009

For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to...

Tue Nov 17, 2009

by Mike Moran Image via Wikipedia No, not that Bing--Microsoft's Bing search engine. And no, I haven't been living under a rock. (Who does that, anyway?) I know Bing has been out for months. That's not what you need to be ready for. You need to...

Tue Nov 17, 2009

by Stoney deGeyter Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don't. There is an onslaught of information freely available online, much of it contradictory or...