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Tue Apr 15, 2008

While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most...

Tue Apr 15, 2008

This is the second part of the two-part series on creative advertisements. Thanks for tuning in. In this segment we re going to focus on the psychology of winning advertisements. The theme of the article is recognizing the ingredients for success ...

Tue Apr 15, 2008

In January, I interviewed Geoffrey McCaleb, Lead Architect/Founder of Nsyght, to get a look at the process of creating a new search engine. Nsyght is a human powered search engine and this week Geoffrey and his team launched Nsyght Beta. What is unique...

Tue Apr 15, 2008

There are many aspects of the blogosphere that make it attractive to search marketers: the sharing and distribution of content, the potential for viral marketing and link bait, and the associated linking opportunities. But, so much more goes into the...

Tue Apr 15, 2008

Google Seeks a Leading Role in China from the Wall Street Journal reports that Google China's president, Kai-Fu Lee, wants Google to be a market leader in China in five-years. Kai-Fu Lee said, "Certainly, we would like to aspire to be a market leader in...

Tue Apr 15, 2008

Don't Be Evil or don't lose value? from The Sydney Morning Herald interviews Google's vice president, Marissa Mayer on Google's famous company motto, "Don't Be Evil." In that interview, she explains that the motto "wasn't like an elected, ordained...

Tue Apr 15, 2008

According to the Google Earth Blog, Google Earth version 4.3 (free) is coming later today. Among the upgrades and improvements are faster load times for 3D buildings, day/night lighting, new navigational options and StreetView images. (Google has also...

Tue Apr 15, 2008

If Hakia were using an automotive analogy, the site might be saying to Google, "We're BMW, you're Chevrolet." The Hakia blog explains how the engine is taking a "quality" approach, trying to assess the credibility of sites in ranking them, together with...

Tue Apr 15, 2008

One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who,...

Mon Apr 14, 2008

Microsoft has added its input to that of a host of other stakeholders in the growing debate over consumer privacy, online ad targeting and potential US (and local) government regulation. (Here's a related WSJ story on search engine effort to block a...

Mon Apr 14, 2008

Last week we kicked off our inaugural SMX Munich event, and by all accounts it was a big success. Attendee turnout exceeded expectations, and exhibitors reported robust (and well-qualified) traffic throughout both days in the exhibit hall (and, of course,...

Mon Apr 14, 2008

If you buy search ads to drive sales, you are a direct response advertiser. Welcome, today's short column is for you. If you buy search to increase awareness of your brand, you're a brand advertiser. Sorry, but this column is for the direct...

Mon Apr 14, 2008

Social media optimization is the art of using social web sites to promote your business or organization. If you do it right you can attract thousands of visitors to your web site to say nothing of the number of links. This article will explain SMO and...

Mon Apr 14, 2008

Google execs out of sight from The Australian reports that Google Australia's Director, Mark Tucker, has six official birthdays. According the report, the Australian Securities and Investments Commission has six different recorded birthdays for Mr....

Mon Apr 14, 2008

At the Search Engine Roundtable, I reported about a Yahoo Search update that started this weekend. It appears that there are major shifts taking place in the way Yahoo Search ranks and indexes some sites. A WebmasterWorld thread has several SEOs and...