sem

Fri Apr 11, 2008

A new version of Microsoft's Live Search Maps has rolled out (after yesterday's major traffic and routing upgrade). There's an enormous range of feature and functionality upgrades, which are explained in some detail on the Windows Live blog. There's also...

Fri Apr 11, 2008

by Scott Buresh Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google...

Fri Apr 11, 2008

SphinnCon, the smaller, informal SEM networking events, is now coming to North Carolina with SphinnCon North Carolina. The North Carolina event is taking place on May 2, 2008 at Kress Terrace in Greensboro, NC. Max attendance for this event is 150, so...

Fri Apr 11, 2008

The Wall Street Journal reports that IAC, parent of Ask, is preparing to launch a number of startups after its spin off of some of its traditional media properties. Among the new sites is RushmoreDrive, a niche search engine targeting African Americans....

Fri Apr 11, 2008

Brazil Senate orders Google to identify website pedophiles via AFP reports a Brazilian Senate has ordered Google to hand over the profiles of 3,261 suspected pedophiles yesterday. However, according to The Inquirer, Google is willing to help Brazilian...

Fri Apr 11, 2008

Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous...

Fri Apr 11, 2008

YouTube has announced the addition of a new statistic that can be found in your video "YouTube Insights" section named "Discovery." Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In...

Fri Apr 11, 2008

A Penn State research study showed that about 80-percent of searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional. The researchers reviewed over 1.5 million queries from hundreds of thousands...

Fri Apr 11, 2008

A small business can have millions of dollars in revenue and dozens of employees ... or it can be a one-man-band, turning passion into a living. This month's small business marketing success story is about the latter. Meet John W. Tuggle, a...

Fri Apr 11, 2008

Yahoo's largest investor doubles down from News.com reports Capital World Investors has doubled their stake in Yahoo, giving them a 10.1% percent stake in the company. Capital World Investors was Yahoo's largest investor, and obviously still is. They...

Fri Apr 11, 2008

Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your...

Fri Apr 11, 2008

by Jennifer Laycock I've been using Twitter for roughly five months now and I'm finding more and more reasons to include it on my must-use list of social media sites. I got to thinking about my little love affair this week when Anita Campbell of...

Fri Apr 11, 2008

by Jennifer Laycock If you're using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you're running campaigns on Yahoo or MSN, it takes a little more...

Fri Apr 11, 2008

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC...

Fri Apr 11, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What SEO/SEM Professionals Should Know About Website Usability In an effort to differentiate themselves...