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Fri Apr 11, 2008

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not...

Fri Apr 11, 2008

Although YouTube hit pop-culture status just a couple years ago, online video has been a staple of corporate and content websites for quite a bit longer. In that time, web designers have tried many approaches to viewing experience, trying to combine...

Fri Apr 11, 2008

Just in case you hadn't gotten enough news and speculation about the various, potential deals surrounding MicroHoo, AOL and News Corp. there are a flurry of articles (as one might expect) today about all this. The most interesting is probably the one in...

Thu Apr 10, 2008

In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for Web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from...

Thu Apr 10, 2008

Yahoo in Talks With Google To Handle Some Search Ads from the Wall Street Journal reports that Yahoo may be testing Google ads on the Yahoo search result pages. The Wall Street Journal said this is a very limited test, triggered by a "very limited...

Thu Apr 10, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search May Test Google AdsYahoo in Talks With Google To Handle Some Search Ads from the Wall Street...

Thu Apr 10, 2008

So Yahoo's going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on...

Thu Apr 10, 2008

Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why. The development of universal search...

Thu Apr 10, 2008

Yahoo, AOL Close In on Tie-Up Deal from the Wall Street Journal reports that Yahoo and AOL are close on finalizing a deal that would combine parts of both companies. The deal would bridge Timer Warner's Internet operations with Yahoo by folding the AOL...

Thu Apr 10, 2008

Today in 72 US cities, Microsoft is introducing what it calls "ClearFlow" on Live Search Maps. It's an improved traffic and routing service that relies on machine learning and predictive modeling to offer better traffic and routing information to...

Thu Apr 10, 2008

If MicroHoo were a movie we might be in Act III, moving quickly toward an exciting climax. It's a good movie so far because there are equally matched antagonists, unpredictable twists, a concrete deadline and an uncertain outcome. Indeed, that outcome...

Thu Apr 10, 2008

By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that's an admirable pursuit, it may not yield the maximum results if...

Wed Apr 9, 2008

by Jennifer Laycock One of the biggest challenges facing small businesses on the web is how to differentiate themselves from the competition. Yes, a unique domain name or site design can help. Great products and good prices makes a difference as...

Wed Apr 9, 2008

My site's been hacked - now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes in an attempt to inject code and links into that site, to try and boost the hacker's...

Wed Apr 9, 2008

Did you know there's only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend...