Sat Jul 19, 2008

It's search popularity statistics time again, and I'm starting off with the latest figures from comScore. Finally, a change -- Google slips while Yahoo and Microsoft gain. Trouble for the Big G? Not really -- because in terms...

Sat Jul 19, 2008

by Mike Moran You've probably heard me advise marketers to "do it wrong quickly," allowing feedback from customers to help you improve your marketing. I am using feedback from my June 24th post on "Free Ways to Estimate Keyword Demand" (and a...

Sat Jul 19, 2008

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to...

Fri Jul 18, 2008

The Google AdWords Blog announced that AdWords advertisers can now combine keyword-targeted and placement-targeted campaigns in the same ad group. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability...

Fri Jul 18, 2008

The Google Video Blog announced the launch of personalized video recommendations, based on your search history. To see them, make sure you are logged into Google and visit video.google.com. In the middle of the page, you should see, "Recommended...

Fri Jul 18, 2008

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company's goal to gain approval of its deal with Yahoo on...

Fri Jul 18, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Has Over 75% Of US Search Ad Market New figures out on search advertising spend from...

Fri Jul 18, 2008

Google had a strong quarter, given the challenging US and global economic climate. Revenues were basically flat vs. Q1 (+3 percent) but grew 39 percent as compared with the same quarter a year ago. AdSense and paid clicks were down slightly. Google...

Fri Jul 18, 2008

by Stoney deGeyter After attending conferences, we always comes back ignited with new, bold and innovative ideas. We come back with more ideas on the table than we'll be able to implement within the next twelve months. That's both good and bad....

Fri Jul 18, 2008

The Google Webmaster Central Blog posted a recording of the webinar they hosted, along with the Google Analytics and Google Website Optimizer team. The webinar is available in a 60 minute YouTube video. In short, the webinar reviews the features of all...

Fri Jul 18, 2008

TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine...

Fri Jul 18, 2008

Google announced that it had acquired "Begun," a Russian contextual ad service, for $140 million. The service had been a unit of Russia's Rambler Media. Rambler also owns the Russian portal Rambler.ru. As part of the deal, Google-enhanced search results...

Thu Jul 17, 2008

It's simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is...

Thu Jul 17, 2008

by Mack Collier If you use Twitter, then you might have heard of a new microblogging site called Plurk.  Both services are alike in that they are both microblogging sites, in the same way that a Jeep and Ferrari are alike because they both...

Thu Jul 17, 2008

by Jennifer Laycock I scan a few hundred feeds and read dozens of articles a day so you don't have to. From more insight into Google's algorithm to the value of links to a reminder of how well Twitter works as a networking tool, check out a roundup...