Thu Jul 17, 2008

The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I'll bullet point some of the key points for you all: Click to continue reading... Read Original...

Thu Jul 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Technology Behind Google RankingsThe Google Blog posted their third entry on how Google...

Thu Jul 17, 2008

by Sage Lewis Sage touches on some of the sadder aspects of our economy and world, broaching the greatly suffering real estate and energy industries. He believes people currently in these fields have wonderful opportunities to reach out to people...

Thu Jul 17, 2008

by Sage Lewis Social media is all the rage, and it's here to stay, but it's hard for businesses to know what to do with it and how to do it. Sage encourages both believers and skeptics to check out the book Groundswell by Charlene Li and Josh...

Thu Jul 17, 2008

Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months...

Thu Jul 17, 2008

by Stoney deGeyter In the last installment of this series on Destination Search Engine Marketing we discussed a few things that you can do to build a site that truly deserves to be ranked well in the search engines. Starting next week I'll...

Thu Jul 17, 2008

When it comes to embedded video content in search result pages on the major engines, it still seems like the engines have the easiest time indexing and ranking YouTube content, with some other video content occasionally sprinkled in. The engines will...

Thu Jul 17, 2008

Many people have posed the question: why does Google seem to often fail to efficiently integrate or develop companies and properties it has acquired? Early mobile social network DodgeBall is the most obvious example of promising startup acquired by Google...

Thu Jul 17, 2008

Blogs. They're the best thing since sliced bread. Everyone with a website needs one. Or do they? Lately, I've seen numerous instances of blogs that exist because people have heard that they need to create a blog for SEO purposes. The problem...

Thu Jul 17, 2008

According to the Google Mobile Blog, the company is now giving users the ability to rate and review local restaurants from their mobile handsets via a browser (screenshot below). On the details page for a local business, users can "sign in and write...

Thu Jul 17, 2008

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the...

Thu Jul 17, 2008

by Stoney deGeyter In the last installment of this series I defined Destination Search Engine Marketing as the process of creating a desired destination point for anyone looking for the product, services, or information you provide. With that as...

Thu Jul 17, 2008

In our next SMN webcast – this Thursday, July 17 at 1 PM EDT -- Alissa Reuhl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system and evaluate conversion rates from a variety of factors such as search engines,...

Thu Jul 17, 2008

We've begun planning our two big autumn conferences: SMX East, taking place in New York on October 6-8, and SMX London, on November 4-5. As we're developing the agendas, we want to hear from people who have solid ideas for potential sessions and are...

Wed Jul 16, 2008

The Google Like/Don't Like feature, where you can move up results, hide search results or remove search results, seems to have been expanded to a group of test searchers. We have reports from TechCrunch, Google Operating System and Justin Hileman, with...