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Fri Sep 4, 2009

If Google News is analogous to the print daily newspapers then the new “spotlight” feature is more like a weekly news magazine. Spotlight is an outgrowth of a test of “interesting reads” that a select group of users were exposed...

Fri Sep 4, 2009

In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in the form of a case study, below. Most...

Fri Sep 4, 2009

Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007. According to the Google Analytics blog, “Motion Charts provide a...

Fri Sep 4, 2009

Link Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now...

Fri Sep 4, 2009

SMX Search Marketing Expo is one of the leading search engine marketing conferences in the world. The events are headed by Search Engine Land editor Danny Sullivan and executive editor Chris Sherman, two of the most knowledgeable in the field of search...

Fri Sep 4, 2009

Google Book Search, Google’s ambitious project to scan or index all books in existence, has caused a lot of controversy. The most common argument against it is that Google could get a monopoly on access to a large part of our common cultural...

Fri Sep 4, 2009

The Yahoo Search blog just announced a “weather report” confirming earlier reports of a Yahoo update taking place. Yahoo said they are “rolling out a web index update over the next few days. During this process, you may see some ranking...

Fri Sep 4, 2009

I’m a big fan of Google’s Chief Economist, Hal Varian. When Dr. Varian speaks we gain authoritative and important new information about how the Google AdWords auction really works. Information that we had no way of gaining on our own but that...

Thu Sep 3, 2009

Gawker reports Google’s home page patent application, which was filed back in March 2004, has finally been approved yesterday, September 1, 2009. The patent is for the simplicity of the Google home page. Here is a picture of the patented home...

Thu Sep 3, 2009

The Google AdSense blog has made improvements to the competitive ad filter. The two major changes includes increasing the size of the competitive ad filter list from 250 sites to 500 sites and speeding up the filtering. The number of sites allowed in the...

Thu Sep 3, 2009

A group of search engine optimizers have their sights set on Google Cash. No, they’re not trying to make money off that keyword or the product it represents; they’re trying to influence the natural search results to tell the public that...

Thu Sep 3, 2009

Nowadays, a great many websites  are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or...

Thu Sep 3, 2009

When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. ... Read Original Post Here ...

Thu Sep 3, 2009

Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. ... Read Original Post Here ...

Thu Sep 3, 2009

by Stoney deGeyter I'm going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article has to say. And here it is: Fix your broken links. That's...