sem

Fri Oct 30, 2009

In this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce site....

Fri Oct 30, 2009

A month ago, Twitter said they would be rolling out Twitter lists. That day has finally come and almost all users can create their own lists. Lists are basically a way for Twitter users to create groups of Twitter users into categories. For example,...

Fri Oct 30, 2009

Facebook has been in an ongoing fight against spam and yesterday announced a significant victory in court. The company said it had obtained an eye-popping $711 million judgment against Spam King Sanford Wallace who had had posted unwanted messages on...

Fri Oct 30, 2009

SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so...

Fri Oct 30, 2009

Much has been written lately about the value of combining text ads with display/image advertising online in order to boost visibility and brand awareness. This trend is not necessarily a new one: Yahoo/comScore issued a study in 2006 showing an increase...

Fri Oct 30, 2009

by Paul Jahn A few days ago in the Twittersphere, it's been mentioned that Google Analytics is now starting to add the number of "goals" to 20 (four groups of five), up from four only. For some, this may not be a big deal. For others, it's just...

Fri Oct 30, 2009

I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a...

Fri Oct 30, 2009

Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. “If you’re looking...

Fri Oct 30, 2009

Google continues to make real estate listings more prominent inside Google Maps, and in doing so, it continues to inch closer to being a full-fledged real estate search engine. The company announced today that a new “real estate” option has...

Fri Oct 30, 2009

Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? ... Read Original Post Here ...

Fri Oct 30, 2009

Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? ... Read Original Post Here ...

Fri Oct 30, 2009

For years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual...

Fri Oct 30, 2009

by Stoney deGeyter People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But...

Thu Oct 29, 2009

by Sage Lewis Why do people do these things? Shutting down all of GeoCities. Really? What did poor little GeoCities ever do to you? Check out our small business news site. Read Original Post Here ...

Thu Oct 29, 2009

Saying that it wants to bring music fans “closer to your favorite artists,” Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and...