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Mon Aug 31, 2009

Read the search marketing press today and you’ll find abundant information on the importance of bid management strategies, as well as tools to maximize campaign ROI. However, as anybody who’s managed a search campaign recently knows, bid levels are only...

Mon Aug 31, 2009

Not long ago “computational engine” Wolfram Alpha struck a deal with Microsoft to license some of its data to Bing. Now, according to the Guardian UK, Wolfram is going wide with that strategy and will soon enable an API that third parties can...

Mon Aug 31, 2009

Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. ... Read Original Post Here ...

Mon Aug 31, 2009

There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. ... Read Original Post Here ...

Mon Aug 31, 2009

If you have a blog chances are you use WordPress as a content management system. In this article we will review WordPress SEO plug-ins that help your posts and pages achieve higher search engine rankings.... Register for the SAP BI Resource Center Feel...

Mon Aug 31, 2009

Choosing the analytics tool you will use to track what’s happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature...

Mon Aug 31, 2009

TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program. Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful...

Mon Aug 31, 2009

In my last article, “Matching Local Advertising to Consumer Intent,” I encouraged local advertisers to consider the intent of the consumers that they wanted to reach with their advertising distribution sources. The same idea can be applied to...

Mon Aug 31, 2009

The delay between clicks and orders can often make test results appear artificially bad or good in the early stages. This post defines two different approaches for more accurately gauging the effectiveness of tests. .... Read Original Post...

Sun Aug 30, 2009

Here are some interesting headlines from this week’s search engine reading: More questions than answers on Google Books A young man from the University of California at Berkeley’s School of Information asked Google’s Clancy what kind of...

Sun Aug 30, 2009

Google’s August 29th logo notes Michael Jackson’s birthday. Google has commemorated birthdays of many famous people and events, such as Luciano Pavarotti, Lego, and Dr. Seuss. .... Read Original Post Here ...

Sun Aug 30, 2009

Today would have been Michael Jackson’s 51st birthday today. So Google has a special logo up for the day. Here is the logo: .... Read Original Post Here ...

Sat Aug 29, 2009

No discussion of social media’s effect on organic search results is complete without considering Facebook’s well-laid play for “search” domination, in a closed-loop-members-only end run around Google’s public algorithmic...

Sat Aug 29, 2009

The Yahoo Search Blog announced the expansion of the SearchMonkey platform to not only include richer search results for categories such as Video, Documents, and Games but now also in the categories of Products, Local Businesses, Event, Discussions, or...

Sat Aug 29, 2009

At the end of next month, September 30, Google will expand the current “developer preview” of Google Wave to roughly 100,000 consumer users. According to Google, “included in this group of early testers will be some of the businesses...