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Wed Aug 5, 2009

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Wed Aug 5, 2009

Think you can’t teach an old dog new tricks? Take a look at the new features at Delicious.com and you’ll think otherwise. Yahoo has announced a series of upgrades that makes Delicious — the granddaddy of social bookmarking — more...

Tue Aug 4, 2009

Are you unhappy with the conversion rate of your landing pages You can just make some changes and hope they improve things or you can go about the task in a more scientific manner. Testing your changes will help you see what works and what doesn t. This...

Tue Aug 4, 2009

Less than a year ago, Google launched a digitization project to archive as old newspapers. Google has announced they have quadrupled the amount of articles in the Google News Archive. Google has added Halifax Gazette, Sydney Morning Herald, the Milwaukee...

Tue Aug 4, 2009

by Scott Buresh It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data...

Tue Aug 4, 2009

During the Yahoo-Microsoft conference call with CEOs Bartz and Ballmer and subsequent discussion with Microsoft’s Yusuf Mehdi and Yahoo’s Hilary Schneider we heard repeatedly that although the two engines would share a single index and...

Tue Aug 4, 2009

A few days days ago, I noticed some strange Google Analytics data: Googlebot appeared as a browser in the reports. Although this might sound like a not-so-important fact when it comes to SEO, it is a major change in the Web Analytics field. As Avinash...

Tue Aug 4, 2009

Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms more visible for daily account management and analysis. The first step is to identify and isolate these top terms in order to help...

Tue Aug 4, 2009

Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. ... Read Original Post Here ...

Tue Aug 4, 2009

Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. ... Read Original Post Here ...

Tue Aug 4, 2009

With the recent spate of companies such as United Airways, Domino’s  Pizza and Habitat UK, being hit by negative publicity online, one could be forgiven for thinking that social media can be used as a cure-all for such issues. But in fact, social...

Mon Aug 3, 2009

As of Wednesday last week the dance is over. Microsoft and Yahoo entered into a 1 -year search-and-advertising agreement that effectively takes the latter out of the search business and finally makes Microsoft a search contender. What does this mean for...

Mon Aug 3, 2009

Research suggests that geography plays a role in response rates similar to what is seen in the catalog industry. If the engines can give us the tools we need it will be a win for everyone. .... Read Original Post Here ...

Mon Aug 3, 2009

Apple, Inc. announced today that Google’s CEO, Eric Schmidt, has resigned from Apple’s board of directors. Schmidt has held the position since August 2006, as you can see by August 29th, 2006 announcement of him joining the board. Why did...

Mon Aug 3, 2009

Google is launching a billboard campaign in four major cities named “Going Google.” There is a ton of buzz around the campaign, being that Google typically does not conduct traditional forms of advertising and that this is a direct shot at...