sem

Thu Aug 27, 2009

A reader emailed us a screen capture of Google testing a new form of display product results in the AdWords listings. This is the third significant test of how the product data is shown in the search ads. We have the way most people see Google AdWords...

Thu Aug 27, 2009

The Google Mobile blog announced that Arabic and Hebrew mobile searchers are now able to see universal results directly on their mobile devices. Although not related, this comes soon after Google Translated recently added 9 new languages. I know a bit of...

Thu Aug 27, 2009

A fire has broken out at Google’s UK headquarters in Victoria, south west London. The fire appears to have been started on the rooftop, possibly due to the barbecue that is used there. Right now, it appears the fire is under control and that no one...

Thu Aug 27, 2009

Collecta, the real-time search engine that launched in June, has announced a set of upgrades to its site today. The most noteworthy is the addition of a social sharing/bookmarking tool that lets users share or save a Collecta search on any of six social...

Thu Aug 27, 2009

All landing page tests are not created equal. What you test on your pages—and what you learn from those tests—can better inform tactics and strategies throughout your entire marketing program. Here are four kinds of landing page tests that can...

Thu Aug 27, 2009

We’re finalizing the speaker lineup for SMX East, and there are still a few openings. We’re particularly interested in hearing from you if you can speak knowledgeably on the following topics: In-house SEO and SEM Issues Technical SEO Maps...

Thu Aug 27, 2009

People have been searching for the Loch Ness Monster for decades, using all kinds of scientific gear in and around Loch Ness in Scotland to see if the creature is real or fake. Is it possible they just needed to search Google Earth, instead? (Probably...

Thu Aug 27, 2009

The whole world of paid search is changing so rapidly! Good thing I’m going to SMX East in October. Looks like the agenda is loaded with tracks and sessions focusing on paid search, just like last year. Insights. Tips. Paid search tactics. Good stuff!...

Thu Aug 27, 2009

The beauty of online marketing is that every step in the click path is visible. A searcher clicks on an ad, lands on a merchant’s site and navigates to purchase—all of which can be viewed and analyzed. This process is often referred to as...

Thu Aug 27, 2009

The handful of SEM companies that we work with at Palore make millions of calls to Small and Medium Businesses (SMBs) every year. This raises the question of whether the market for SMB online advertising is saturated, and how much room there is for...

Wed Aug 26, 2009

Danger, thy name is Jessica Biel! No, we’re not turning Search Engine Land into a celebrity gossip blog … we’re talking about the risks of searching online for certain celebrities. And, according to a McAfee report issued today,...

Wed Aug 26, 2009

Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home....

Wed Aug 26, 2009

A company’s brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and social media are great ways to build your brand today. Social media’s role in...

Wed Aug 26, 2009

We’ve all heard it before… Content is King! In the SEO world, one of the best ways to boost a website’s ranking is to have an abundant amount of unique, valuable content on your site. But, what do you suggest when the CEO or marketing team does...

Wed Aug 26, 2009

As an in-house SEO, where does the legitimate scope of your activities end, and those of somebody else begin? Are you being a useful and valid contributor, or simply poking your nose in where it doesn’t belong?  What is rightfully within your scope...