Tue Jul 15, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft-Icahn-Yahoo Dealings Degenerate Into Trading Public Accusations In the latest and...

Tue Jul 15, 2008

Today's search engine marketing news and opinion: Creating PPC Campaigns: the 'Live or Die' Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more. Read Original Post Here ...

Tue Jul 15, 2008

by Jennifer Laycock Viral marketing may be one of the most misunderstood forms of marketing. This gets proven to me over and over when some company calls (or emails) and tells me "we've just created X and we need you to make it go viral." While it's...

Tue Jul 15, 2008

Microsoft, Yahoo and Google have developed a detailed documentation about how they implement the Robots Exclusion Protocol (REP). The search engines’ robots go wherever they want as long as they find links to follow. This means that they may index...

Tue Jul 15, 2008

Don't make the mistake of thinking that just because content isn't HTML-based doesn't mean it can't be optimized. An Adobe Acrobat reader (aka PDF) document gives SEOs one more chance at ranking for targeted keywords. This week's infographic...

Tue Jul 15, 2008

by Stoney deGeyter A little over a year ago I developed the concept of Destination Search Engine Marketing as a way to transform traditional, rankings based search engine optimization into a service that seeks to fully meed a clients online...

Tue Jul 15, 2008

A new generation of search engines are starting to become publicly available and so it's time to start thinking about how they will affect SEO efforts. The new search engines I'm talking about are the semantic search engines, meaning they are search...

Tue Jul 15, 2008

Yahoo has announced the winners of the SearchMonkey Developer Challenge. The judges, including our very own Danny Sullivan, reviewed "hundreds of submissions" and selected five winners. The winners include: StumbleUpon for building the SU Infobar...

Tue Jul 15, 2008

Today's search engine marketing news and opinion: Link Building via Word-of-Mouth; Has Facebook Found the Key to Making Money via Search?; Yahoo Launches BOSS: Build your Own Search Service; and more. Read Original Post Here ...

Tue Jul 15, 2008

Today's search engine marketing news and opinion: What Can TV Learn from Search?; Olympics 2008: Which Search Advertisers Get the Gold?; 24 iPhone Applications That Accelerate Mobile Search; and more. Read Original Post Here ...

Tue Jul 15, 2008

by Jennifer Laycock This past weekend marked the first Saturday in nearly three months I didn't have something scheduled. To celebrate, we decided to take the kids to meet their grandparents for lunch and then to spend an afternoon playing in the...

Tue Jul 15, 2008

The Google Webmaster Central blog announced the launch of the Google Webmaster Tools Access Provider Program. The tool is an extension of the GoDaddy Webmaster Tools plugin, which enables hosting service providers to build tools directly into their...

Tue Jul 15, 2008

These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I'll...

Mon Jul 14, 2008

Recent search engine intelligence gathered for our readers: Google’s Lively already home to sleaze Google offers an alternative to 3D world Second Life (Phil Bradley July 10 2008) Hakia to Accelerate Semantic Analysis of the Web Hakia is using...

Mon Jul 14, 2008

Microsoft has once again put in an offer to buy Yahoo's search assets -- and once again been rejected. The latest offer was a joint one made by Microsoft and Carl Icahn. Yahoo slammed what it described "take it or...