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Thu Nov 12, 2009

Not wanting to be overshadowed by today’s Bing / Walfram Alpha collaboration, Google has announced the addition of World Bank data to its search results … or, as Danny Sullivan said on Twitter, “we got structured data,...

Thu Nov 12, 2009

Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers should see them more frequently. It is however still a beta but Google will continue to expand it...

Thu Nov 12, 2009

by Sage Lewis I talk a lot about fear because I know exactly what it's like to be afraid. I wanted to do this video right now because I'm just coming off of being afraid of money issues. This is how I'm dealing with it. ...

Thu Nov 12, 2009

Google has announced an upgrade to the Keywords report that’s available in Webmaster Tools. The report now features a daily update of the most common keywords that Google found while crawling a web site. And each keyword is linked to another...

Thu Nov 12, 2009

Day two is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day two coverage: Keynote: Vegas Strip...

Thu Nov 12, 2009

Some do-it-yourself link marketing strategies. ... Read Original Post Here ...

Thu Nov 12, 2009

A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things...

Wed Nov 11, 2009

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to...

Wed Nov 11, 2009

If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo,...

Wed Nov 11, 2009

Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for...

Wed Nov 11, 2009

Seeking to make Latitude, Google’s location-aware friend finder, more engaging and useful the company has added location history and alerts to the service. Location Alerts, which require Location History to be enabled, tell you when friends are in...

Wed Nov 11, 2009

Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in...

Wed Nov 11, 2009

On Thursday at 1 PM EST, join Dan Soha of Five Mill Inc as he explains the ins and outs of geo-targeting, on the SMN Webcast: “PPC Advertising and Geo-Targeting.” Thanks to Marin Software for sponsoring this webcast. PPC advertisers use...

Wed Nov 11, 2009

Looking for where to get a seasonal flu shot or that hard-to-find vaccine against H1N1 swine flu? Google has a new flu shot locator that can help. When the locator loads, you many need to manually enter your location. Do so using the “Change...

Wed Nov 11, 2009

Twenty years ago the fall of the Berlin Wall didn't just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in...