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Tue Oct 27, 2009

Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Check any forum, social news or answer site and you’ll see a wide variety of...

Mon Oct 26, 2009

There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is...

Mon Oct 26, 2009

Data driven anticipatory bidding can turn an ordinary holiday bump into something extraordinary. Here are some tips for how to take apart and act on the data. .... Read Original Post Here ...

Mon Oct 26, 2009

When “activist investor” Carl Icahn forced his way onto Yahoo’s board in the middle of last year the company was resisting a takeover attempt from Microsoft. Icahn wanted to see a deal and was trying with all his might to broker one...

Mon Oct 26, 2009

It pains me to say it, but local search is a solved consumer problem. I’m in pain admitting this, because I’ve been trying to create better local search mousetraps since 2003. Put simply, major search engines do a good enough job of surfacing local...

Mon Oct 26, 2009

There are a number of things you can do to rank more highly on the search engine results pages. In this article we cover keywords in title internal anchor text the inverted pyramid concept and introduce you to conversion rate optimization...

Mon Oct 26, 2009

by Mike Moran I sat on a panel at SUPERCOMM's Digital Media Forum in Chicago on Friday called, "Redefining Social Media." (Eric Forst of Visible Technologies and Edward Moran of Deloitte & Touche spoke with me, ably moderated by Patty Brown of...

Mon Oct 26, 2009

The Google AdWords blog announced Google will begin testing a new My Client Center (MCC) this week. The new MCC will look a lot like the new AdWords interface and promises to help you manage your “clients more efficiently.” The two new...

Mon Oct 26, 2009

Google’s co-founder, Sergey Brin, made a surprise visit at the Web 2.0 Summit last week. The video of his 18 minute interview with John Battelle is now available on YouTube. Here it is: In summary, he talked about his thoughts on Twitter’s...

Mon Oct 26, 2009

There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you've gained. Your key goal should be to...

Mon Oct 26, 2009

Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. ... Read Original Post Here ...

Mon Oct 26, 2009

Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to get manage your traffic quality is by focusing on keyword selection. By selecting the right keywords you can...

Sun Oct 25, 2009

by Eric Brown Forget all the 'It's About the Conversation" Social Media hype and babble. If you are using Social Media for your Small Business, or any business, or you are contemplating entering the Social Media space for your business, It is...

Sat Oct 24, 2009

Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all...

Sat Oct 24, 2009

by Jennifer Laycock If you're looking to attend a search conference this year, it's not too late to leave behind the cold weather and head to Vegas next month to join me at PubCon. Programmed by the team over at Webmaster World, PubCon has been one...