Search Engine Optimization
Search engine optimization is an important part of the search engine marketing process and includes all on site and on page elements relating to how search engines crawl, index, archive and rank pages in your website. Although many in the industry refer to the complete process of search engine marketing as search engine optimization this can be misleading since there are now so many specific areas of specialization required to optimize websites for search engines.
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Search Engines
In this section you will find some useful web resources on search engines in general, the search engine industry, search engine news and broader areas of search engine marketing.
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Keyword Research
Keyword Strategy and keyword research has become one of the key areas of specialization in search engine marketing, this is due primarily to the explosive growth of paid search and pay per click search in the industry. It is important to point out that keyword research is critical to both paid campaigns and search engine optimization methods that seek to rank sites in search engine results for natural traffic.
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Pay Per Click Search
As stated previously pay per click search and paid search have boomed in popularity in the past few years and now exceed $10 Billion in annual advertiser spending. The reasons are clear, paid search and pay per click search are highly targeted, cost effective, real time, measurable and useful to the end user.
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Paid Inclusion Feed Management
In this section we focus more on paid feed inclusion for shopping engines as that is where it is most relevant. Since there are at least 10 high traffic price comparison shopping engines out there each with its own formatting for submitting product feeds it can be very challenging for advertisers to manage this process. The resources in this section can help you handle this challenge,
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Search Analytics
One of the key benefits of search engine marketing, pay per click search advertising and Internet marketing in general is the highly measurable nature of the activity. This can however create a serious challenge to advertisers as the deployment, measuring and managing of numerous campaigns across various search engines can become overwhelming. By implementing search analytics an advertiser can ascertain what is working in their campaigns and what is not and take decisions accordingly.
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Search Engine Marketing Blogs
There have been numerous blogs set to cover the search engine marketing industry and search engines in general as well as specialized areas of search engine marketing that deliver significant value and information to end users. In this section we list what we believe are some of the better ones.
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Link Development
Link Popularity has become a key component of website ranking in search engines, therefore web developers, advertisers and website owners should develop a link strategy and find ways to generate and increase the numbers of incoming links to their websites from quality sites. All things being equal increasing the number of incoming links to a site can provide the greatest benefit in search rankings to website operators.
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