I can hardly bring myself to say the old cliche about content bing… well, you know. I think it’s one of the original cliche’s in the SEO industry. And as redundant as it has become, for whatever reason we keep hearing it over and over again. And every now and then a new studies pops […]
Marketing Sherpa recently released the second half of its two-part series on how to get your company listed on Wikipedia. This special report focuses on damage control and what you can do when incorrect information is added about your company.
SUMMARY: So, your company has an entry in Wikipedia. Congratulations, you’re in the social […]
I’ve just finished reading an interesting, scholarly book The Island of the Seven Cities by Paul Chiasson. The author is an Acadian, hailing from the small Canadian island of Cape Breton, and I was much struck when he noted that his family can trace their local ancestors back into the 1600s. I doubt many North […]
Most of you read that headline and either thought “I really don’t want to hear about Mahalo again” or “No they’re not! They’re algorithms!!” Well I’m with you on the first one, but you couldn’t be more wrong on the second. Algorithms are programmed by the people, for the people and umm…of the people. In […]
With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how […]
By the way, that’s Dr. Spock, the baby expert, not Mr. Spock, the Star Trek Vulcan. See, it occurred to me recently that our websites are often very much like our children. (I know I’ve sometimes referred to my sites as “my babies”.) The issues we face with our children and our “web babies” are […]
As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all […]
The TouchGraph Google Browser is a new tool that visualizes the connections between web sites.
The TouchGraph Google Browser is in fact a marketing ploy of a company trying to sell its technology to companies facing information overflow. That’s fine with us, because nowadays most of us are struggling with too much information and too […]
Call it the story that just won t die. The idea of Google creating its own smart phone to compete with the likes of Apple and more conventional companies in the industry keeps growing under its own steam. A patent filing by Google which was made public only recently has been […]
There are several ways to describe the enigma that is keyword marketing. The use of carefully selected words to optimize a site s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content. This article will give you plenty of tips for choosing […]