Pandia tests Blogrush, the new way to syndicate content on blogs around the Web. We also present selected headlines from search oriented blogs and web sites.

From time to time there comes an innovation that makes everyone stop up and say: “Hm. Why didn’t I think of that?” Then you realize that the innovation isn’t that radical at all, just another variation of an old theme (in this case the banner exchanges of the 1990’s).

Blogrush is such an invention. All over the Web bloggers are entering Blogrush code into their templates, eagerly waiting for more relevant traffic. A lot of it, preferably.

It goes like this:

Bloggers and web site owners are asked to add a widget to their webpages that present a selection of links to other blog posts plus a link to the Blogrush service itself.

Every time one of your pages show the widget you get a credit, which then leads to your blog post headlines being shown on another site.

This will, hopefully, lead to traffic from those other members of the Blogrush network. This is also related traffic, as your links are delivered to sites of the same category as your own. On top of that they use their own proprietary content matching technology to identify related sites.

It doesn’t stop there. Blogrush functions as a kind of pyramid scheme. If one of your readers sign up for Blogrush after having clicked on the relevant link on a kink on your blog, any Blogrush exposure on his or her site will give you extra credits. If anyone signs up after having clicked on his or her links, that will also bring you additional traffic and so on for ten tiers. Needless to say, it helps to sign up early.

It is just hype, some say. Ben Cook argues that signing up via an affiliate link, means that you will have to share your credits with the site that led you to Blogrush, which is not a good thing. (Note: The links in this article are not affiliate links).

Andy Beal reports that Blogrush has already got a large spam problem, leading them to implement a manual review process in order to weed out low quality blogs. Cheaters will be removed, Blogrush says.

Mashable argues that the system can be easily abused, and that the widget will lead to even slower loading pages. However, on the positive side they say that “As far as we can see, BlogRush widgets do not give pagerank, so they will not hurt your blog in Google’s eyes.”

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