Month: November, 2007
29 November, 2007 (20:50) | Search News | No comments
The Germans will not be left behind in the search engine race, which is why the German federal government is supporting the Theseus search engine project.
Theseus grew out of the French-German Quaero project, but Theseus is now an independent exercise. The Germans apparently got tired of French America-bashing and the idea of developing an alternative […]
29 November, 2007 (20:50) | SEM News | No comments
Last Friday I attended the Search Marketing for Financial Services session at SMX-London. This session was moderated by Danny Sullivan.
The first presenter to take the stage was Chris Cathcart of BigMouthMedia, with a presentation on best practices for financial service companies
He started by talking about the status of the marketplace as it currently stands:
There […]
29 November, 2007 (20:34) | Search News | No comments
The local merchant social network brings some complementary elements to Citysearch’s offering. Read Original Post Here
29 November, 2007 (17:48) | SEM News | No comments
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, […]
28 November, 2007 (20:45) | SEM News | No comments
I’m just returning from a well-earned, extra-long holiday weekend away from the computer, so I managed to miss Google’s sneaky little update to their webmaster guidelines late last week. Thankfully, Search Rank’s David Wallace was on the ball as usual and got a great post up noting the change. While the new guidelines did include […]
28 November, 2007 (20:45) | SEM News | No comments
Hi Jill,
I just want to run something by you…
It appears the text Google is now showing [for a particular keyword phrase] is from our DMOZ directory listing. Until very recently (and while our listing position was as good as it is now) Google was showing the first few words of text from the body of […]
28 November, 2007 (20:45) | SEM News | No comments
I’ve seen quite a few posts this past week from popular marketing bloggers asking if blogging is finally losing steam. They note a number of popular bloggers have been taking long breaks and others are simply abandoning their blogs completely. With the growth of social networking sites like Facebook, marketers are asking if the day […]
28 November, 2007 (11:46) | SEO News | No comments
Not many people outside the search industry notice it but new search engines are cropping up all the time. After they ve been around for a while they start adding new features to compete against the ever-increasing tide of even newer search engines. In this article I take a quick look at […]
28 November, 2007 (11:46) | Search News | No comments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what’s expected of them. Read Original Post Here
27 November, 2007 (22:10) | SEM News | No comments
Debra Mastaler knows and she’s more than happy to tell you. Her latest column on link building over at Search Engine Land is a gold mine of information for anyone having a hard time building links a really competitive niche. Always ahead of the curve, Debra looks beyond the standard link bait and aims to […]