The PPC management tool is part of Lyris HQ, an integrated online marketing management platform. Read Original Post Here

You re not supposed to use a screwdriver like a hammer or a chisel. I ve done both. It may not work as well as using the right tool but it got the job done. In a similar way you can use certain tools to help you with some SEO tasks despite […]

The end of the target audience?
One of my pet peeves is website owners who think they should target “everyone” with their website marketing. Look, I don’t care what you offer, “everyone” is not your target.
The truth is, no matter what you have to offer, it isn’t really for everyone. And the sooner you figure that […]

The end of the target audience?
One of my pet peeves is website owners who think they should target “everyone” with their website marketing. Look, I don’t care what you offer, “everyone” is not your target.
The truth is, no matter what you have to offer, it isn’t really for everyone. And the sooner you figure that […]

I missed a great post last week by Matt McGee, so I’m blogging it now. Titled “Eight Things the Search Industry Can Teach Small Businesses,” the post offers up several great examples of how to market yourself online from people in the industry who were simply going about their business. From networking to staying visible […]

I missed a great post last week by Matt McGee, so I’m blogging it now. Titled “Eight Things the Search Industry Can Teach Small Businesses,” the post offers up several great examples of how to market yourself online from people in the industry who were simply going about their business. From networking to staying visible […]

If you’ve been thinking about attending one of the major search marketing conferences, you might want to check out the newly posted agenda for SMX West. Danny Sullivan and Chris Sherman will be offering up more than 50 sessions on February 26-28, 2008 at the Santa Clara Convention Center. I won’t be able to make […]