Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Read Original Post Here

Word is out that 30 second spots during this year’s SuperBowl are going for a cool $3 million. That’s unattainable cash for most small businesses. Even still, I have to wonder if it’s a worthwhile investment for the companies that CAN afford it. Surely there’s a better way to leverage $3 million to deliver a […]

Normally the first step a business takes in exploring the blogosphere
is to start blogging themselves.  But instead of diving in with a new
blog, is it better to first understand what bloggers are currently
saying about your business?
I say it is.  Which means that you need to begin monitoring the blogosphere to see what bloggers are saying […]

The other day I received an email from a client noting that some of his
Yahoo rankings have slipped as of late. They are still ranking strong
on Google as well as MSN and heck, many of their Yahoo rankings are
still very strong. But there was, in fact, some slippage and the client
was concerned.
Well, first we know […]

Easy. It’s a new and growing social community of entrepreneurs put together by Advanta, one of the largest providers of business credit cards to small businesses. It’s also a pretty good example of how B2B companies are leveraging social media to build a vibrant community of followers and to boost their brands online.
When I first […]

IncrediMail, an Israeli based a company that develops software to customize e-mails, has provided business owners
an incredible lesson as to why you should not place all your eggs in one basket. Last week, they discovered that their
Google AdSense privileges had been banned. This resulted in their stock dropping over 45% to a new year low. […]

I’ve spent years working with small businesses to help them improve their online marketing efforts. In that time, I’ve seeing companies falling into one of two traps. They either begin to obsessively focus on the latest and greatest or they go into panic mode and avoid trying anything new for fear of making a mistake. […]

The folks over at PPC Hero are doing a new series this week on paid search advertising called “Learn to Think and Search Like Your Customers.” Their goal is to break down the different areas of paid search campaigns and to help you learn how taking the time to really consider your customer can help […]

You would think that in 2008, it would be hard for a mainstream retail outlet to ignore the potential impact of blogs. You would think that, but you would be wrong. I caught Jim Tobin’s tweet about Target’s decision not to interact with “non-traditional media” and found myself just shaking my head at the news.
Warner […]

Thanks to Clint from ThinkSEM for pointing this out to me - Google is showing (at least today) up to ten local listings within their natural results. I’ll use the standard “pizza” local search query, but this applies across many industries.

It should be noted that I’m not affiliated with them at all other than liking their […]