When a business starts blogging, there is usually a huge temptation to
use this newly-minted blog as a tool to directly promotion the business
and its products and services.  Unfortunately, this is the quickest way
to guarantee that your blog will be totally useless and irrelevant to
visitors.  So what should your blog focus on?  Providing value to your
readers, […]

Sites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and
the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor.
Once logged […]

Coming from both a programming and public relations background (odd mix I know),
I tend to get really annoyed with PR Firms that think they can just
jump right into online marketing by adding it as a “piece of our
services”, when they really have no idea what goes into an online
marketing strategy.  They see blogs as another […]

So, here it is almost the end of January. How are y’all doing with your New Year’s Resolutions? Still going strong? Or have you found yourself starting to “backslide” just a little bit?
You know, it’s hard to create new (good) habits or to break old (bad) ones. It’s tempting to sink back into the same […]

Who does Google trust? Who do they love to get data from about your local hospitality business?
With the new, expanded, 10-listing One Box now showing at the top of Universal
search for so many local searches, and with number of reviews being given a prominent place in this
new One Box, hotel and restaurant owners need to […]

So you’re running an AdWords campaign for your business, but you only want to target specific locations. How can you do that? Easy. You just go into your campaign settings and set the location to the area you want to target. But what options do you have? Well, Google recently updated […]

One of the most common questions I hear from bloggers and businesses
that blog, is ‘How can I grow my blog’s traffic?’  This is a valid
question, but bloggers shouldn’t forget to focus on their blog’s
subscribers as well.  Over the last year, I have seen first-hand what
can happen when you focus on growing your blog’s subscriber count. […]

Sage spotlights an article by Marketing Sherpa that reveals the results of multivariate landing page testing on SEM conversion rates. With little initial investment, companies have the potential to double their conversion rates. The artice also points out four major lessons to learn from multivariate testing, such as remembering that site redesign is […]

This week’s “In the News” video talks about advancements that companies like Southwest airlines and Ask.com are making to enhance personal touches for their uses; Southwest is adding internet access on some of their planes, and Ask is now offering customized skins on their search tools. Also, Google expands its local search results, making […]

Image optimization and video optimization are not secondary organic strategies anymore, they are essential in creating a well-rounded online presence. There are numerous resources you can turn to help perfect your strategy but I wanted to take a look at some techniques you may never thought of as well as some additional questions to ask […]