BBC reports that Microsoft has offered to buy Yahoo!
The company is willing to pay US$ 44.6bn in cash and shares.
Microsoft’s Kevin Johnson says that the two companies combined can better compete with Google.
“Today the market [for online search and advertising] is increasingly dominated by one player,” he says.
The offer comes at a moment […]

Nsyght is a fledgling human powered search engine, still in deployment mode, with the motto “Kick the algorithm to the curb”.
Of course, every search engine needs an algorithm to find relevant web pages and rank the search results. So what are they up to at Nsyght?
I asked Geoffrey McCaleb, Lead Architect/Founder of Nsyght, and […]

Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you’ve been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to serendipity?
The fact is, it almost certainly wasn’t a coincidence. Behavior-based Internet […]

SEO contests are nothing new. Every few months someone pops up with some randomly generated phrase and a pile of prizes so aspiring search engine optimizers can go head to head in a race for top rankings. But when Donna Fontenot (DazzlinDonna) approached me about her latest idea for an SEO contest, I couldn’t resist. […]