We’ve already covered separately big developments in news about Microsoft’s bid
to purchase Yahoo. But wait, there’s more! Below, a recap of our stories plus
other stories on the subject across the web that cover various angles, including
the news that for the first time in its history, Microsoft may borrow money in
order to grab Yahoo. Meanwhile, Google’s […]

As a publicly traded company, Google is required to disclose certain types of information related to its employment and compensation practices to the U.S. Securities and Exchange Commission, which then makes the documents public. Google today submitted screenshots of a compensation tool available to Google staffing employees and certain employment candidates. The tool models the […]

With all the furor about Microsoft’s potential acquisition of Yahoo!, how do the Yahoo! employees feel about the possibility?
Top Yahoo! execs addressed employees on Friday and followed it up with a company-wide email. The email emphasizes that the bid was unsolicited, that no decisions have been made, and that Microsoft’s proposal is one of many […]

Once upon a time, there was a company called Urchin that made web analytics software. As tends to happen, that company was acquired by Google (in early 2005), the software became Google Analytics, and the price became free.
Google Analytics grew in popularity, and many people forgot that the original Urchin product was still around (and […]

We’re pleased to announce a significant addition to the line up of networking events at Search Marketing Expo - SMX West.
The good folks at Google will be hosting the all new Google Groove @ SMX on Wednesday, February 27. You’ll be able to celebrate all you’ve learned about search marketing and network with those you’ve […]

On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo ranked as the top site with just under 19 percent of US online display advertising. MediaPost took this data and further analyzed it, finding that Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher than the next highest site MSNBC. […]

The New York Times and Wall Street Journal both report on the legal battle for control of IAC’s board and thus the company itself. It’s not pretty, and IAC claims that it’s impeding the company’s ability to effectively operate.
The legal fight arguably prevents IAC from making any sort of overture (so to speak) toward […]

Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi, senior vice president of strategic partnerships for Microsoft. Our questions to Mehdi often returned to post-acquisition “integration” issues. I brought up local, maps and mobile as areas where […]

It’s easy to set PPC bids based upon a direct response ROI. Using this simple metric makes it simple to base every keyword bid on its profit and conversion rate. However, are those bids accurately reflecting the entire revenue your PPC account generates?
To get a complete picture of revenue, and to make sure you […]

Does Yahoo have any choice but to get purchased by Microsoft? Over the weekend,
there’s been much analysis and discussion of other suitors. While Google isn’t
seen as an outright buyer, there’s more talk that it could help Yahoo by taking
over search ads in various counties, with reports on this out from the Wall
Street Journal and Reuters.
Click […]