Date: February 6th, 2008

SearchCap: The Day In Search, February 6, 2008

6 February, 2008 (17:45) | SEM News | No comments

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Super Tuesday,
Internet Style: How We’re Using the Web In the 2008 Elections
Today is Super Tuesday, which means that voters in 24 states are carefully
reviewing their candidate research and doing […]

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New—And Unfortunate—Changes To Google Local Search

6 February, 2008 (17:45) | SEM News | No comments

Google recently made some quite significant changes to the OneBox / Universal Search result that appears at the top of the result page when you do a query that Google determines has local intent. Previously, Google would display three local search results in the OneBox area, with at star rating and a review snippet. […]

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The Latest From Jerry: Stay Focused, Yahoos!

6 February, 2008 (17:45) | SEM News | No comments

Yet another employee
letter to Yahoos from CEO Jerry Yang has now become public, thanks to Yahoo
being required

to file these things with the US Securities & Exchange Commission. It makes
you wonder why Yahoo (and Microsoft) don’t just publicly blog these letters to
their workers, since they come out anyway
Click to continue reading…

[…]

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Google Hiring In Africa

6 February, 2008 (17:45) | SEM News | No comments

Google is reportedly starting to bulk up a bit in Africa. The company is doing some new hiring in its Nairobi, Kenya African headquarters and opening new offices in several countries. International revenues represented 48 percent of Google’s earnings in Q4 2007.
Click to continue reading…

[…]

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Google To Fight Baidu In China With Legal Music Downloads?

6 February, 2008 (17:45) | SEM News | No comments

One of the key weaknesses Google has seemed to face in growing market share
in China has been the fact that many people turn to Baidu to download music. Now
the company may be fixing this,
reports
the Wall Street Journal:
Click to continue reading…

Read Original Post Here
[…]

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Two Practical Landing Page Tricks That Will Save You Money

6 February, 2008 (17:45) | SEM News | No comments

Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this.
Click to continue reading…

[…]

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Berkowitz Had Hoped To Turn Around Microsoft, But May Find Himself In “Turnaound”

6 February, 2008 (17:45) | SEM News | No comments

According to CNET, Microsoft isn’t waiting for the Yahoo acquistion to happen before it reorganizes. Several internal groups are slated for leadership change, and Steve Berkowitz, former Ask.com CEO and current SVP of Online Services for Microsoft, is apparently part of the changes.
Click to continue reading…

[…]

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SphinnCon Israel 2008 Recap

6 February, 2008 (17:45) | SEM News | No comments

Photo from Yos
SphinnCon Israel 2008 is now complete, and I wanted to share the coverage I found for the conference. SphinnCon is a networking event series from Search Engine Land’s parent company, Third Door Media. I hosted the first ever event in the series in Jerusalem, Israel.
Click to continue reading…

[…]

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12 Privacy and Security Issues Your Customers Care About

6 February, 2008 (17:45) | SEM News | No comments

Your website’s privacy information and security settings can
be significant hurdles when it comes to gaining trust with your visitors.
Establishing trust is paramount to enticing visitors to make that final
commitment, whether that be making a purchase, choosing to provide their info,
or simply making initial contact with you.
Your job is to make sure your visitors feel […]

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SEG Bootcamp: What’s a Keyword?

6 February, 2008 (17:45) | SEM News | No comments

To some, it sounds incredibly simple. To others, it’s somewhat mind boggling. Search marketers toss around lingo like “keywords” and “keyword phrases” as if they’re part of everyone’s vocabulary. While it’s true the words are nothing special, the concept can be foreign to someone new to the industry. This article offers up a quick and […]

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