Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

B2B Blogging: Using Thought Leadership To Drive Positioning & Sales The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can […]

The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer market, and we want some […]

Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma and Outrider, which won Yahoo’s Searchlight Award in New York last night for […]

Today Google announced the launch of the Doodle 4 Google competition. The Doodle 4 Google competition is open to K-12 students in the United States (another version has run for two years in the UK)
Students are asked to design a Google Doodle using the inspiring line of “What If…?” The winning student’s Google […]

Joe Spector wrote that when he tried designing a landing page for the Latino US market, he was rejected by Microsoft adCenter due to using Spanish on the page.
Specifically, Joe created a landing page that was targeting US-based Spanish-speaking customers. We all know the Spanish-speaking market is huge in the US. Microsoft denied […]

Nathan Weinberg reports Google has made it big in fashion, by being the centerfold of the Marie Claire magazine.
The 12 page piece was named Fashion for Work at the Google Headquarters and highlighted model Britni Standwood throughout the Googleplex. You can scan these pictures of Standwood on Google’s roof, in a Google sleep pod, […]

Web Browsing, Search, And Online Ads Grow More Risky, Google Says from InformationWeek reports on a recent Google Study named All Your iFRAMEs Point to Us that shows 1.3% of Google searches returned at least one malicious result.
Niels Provos, a security engineer at Google, lead the study that took 10 months of data […]

Most, if not every blogger, wants to write posts that are popular with
their readers, and other bloggers.   And while there are no foolproof
ways to guarantee that others will be interested in what you write,
there are several things you can do to greatly improve your chances
that others will talk about, and link to your posts.
Writing a […]

Whether you are putting together a proposal for a client or assessing your own needs, you need to be able to accurately predict how much time, energy and effort will be necessary to build a successful SEO campaign. Of course, in order to predict the time involvement you need to first know the strengths and […]

If you look at a press release through the lens of an SEO what you see is not a piece a paper it s potentially a mini web site. From this perspective the humble press release takes on a whole new life. In this article I ll discuss a number of […]