Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Vertical Search Provider Healthline Beefs Up Content, FeaturesHealth is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals […]
Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a “fortune teller” to guide your campaigns? Read Original Post Here
Health is one of the “strategic consumer verticals” that Microsoft has identified, and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However one of the […]
The anticipated Microsoft reorganization is now happening. We wrote about it previously with respect to the ouster of Steve Berkowitz. Some are speculating that these changes anticipate a future integration of Yahoo into the company. But Mary Jo Foley says they were in motion well before the announced bid.
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It’s Valentine’s Day, and what better day to give a big smooch to small businesses? Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard work it takes to succeed. […]
What happens if your site gets ‘blacklisted’ by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company’s success.
Hitwise collected search data and upstream traffic for searches for ‘car insurance.’ The search term saw a 31% increase in share of searches by the week ending 29th December. Around January […]
Happy Valentines Day everyone! Google and other search engines and search blogs have special logos and themes up for the day. Here are logos from Google, Yahoo, Ask, DogPile and others in the search industry:
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Last week, I
mentioned the ways we’re helping people networking online ahead of our big
SMX West conference later
this month in Silicon Valley (Feb. 26-28), as well as the parties including the
"Google Groove" on the last night. But we will also have special lunchtime
tables set aside where people can reserve a place to talk with a […]
Citysearch has announced a deal with AOL that provides Citysearch reviews and content (e.g., video) and place local Citysearch advertisers on AOL local properties. The two firms will share revenue from clicks or leads generated from AOL distribution.
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Read Original Post Here […]
Social media is hot. Everyone wants to be on Digg’s home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There’s just one — major — problem with spending so much time and effort on capturing the eyeballs of social media users.
Social media […]