The Secret Of Large Term Lists (It’s All In The Bidding)
Last Monday, in a SEL post discussing the click quality by engine, I mentioned in passing an 89% drop-off between ‘phrases tested’ and ‘phrases actively generating good clicks’. Specifically, we posted 176,903 terms en route to discovering 20,152 active good terms for a client.
Today I’ll revisit that drop-off and analyze similar data from two other retailers.
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