Date: February 28th, 2008

SearchCap: The Day In Search, February 28, 2008

28 February, 2008 (23:59) | SEM News | No comments

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

SMX West Day Three CoverageSMX day three, the final day, is now complete. I am sitting in the airport for the next few hours, so I thought I push out this last recap. Here is […]

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SMX West Day Three Coverage

28 February, 2008 (23:59) | SEM News | No comments

SMX day three, the final day, is now complete. I am sitting in the airport for the next few hours, so I thought I push out this last recap. Here is all the coverage I found on day three:
Click to continue reading…

Read Original […]

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Sam’s Club Wants to Be Your Search Engine Optimization Company - Should You Let It?

28 February, 2008 (23:59) | SEM News | No comments

If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted […]

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The Role of the Brand in Social Media Marketing

28 February, 2008 (23:59) | Search News | No comments

The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. Read Original Post Here

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Google Webmaster Tools: Now On Your iGoogle Homepage

28 February, 2008 (17:20) | SEM News | No comments

Google’s Webmaster Central is giving you a new way to access the diagnostics and stats for your sites. Rather than log into your Webmaster Tools account, you can add the Webmaster Tools gadget to your iGoogle page and access information from there. You can choose what components to display on your iGoogle page.
Below details […]

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Local Business Listings: Dealing with Negative Reviews

28 February, 2008 (17:20) | SEM News | No comments

Last month, I wrote about Why Local Businesses Should Be Like the Jerk, which examined the basics associated with businesses being listed in local listing and results. Now I want to take a look at the logical next consideration: How can businesses respond when they receive less-than-favorable reviews?
Click to continue reading…

[…]

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Google Sites Launches: Replaces Jotspot With Team Sharing Software

28 February, 2008 (13:36) | SEM News | No comments

Google launched Google Sites, basically a relaunch of Jotspot but with many more features. In short, this new software allows teams to share much like you could with Microsoft’s SharePoint.
Google sites offers users five templates as TechCrunch explains:
Click to continue reading…

Read Original Post Here […]

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Google Health Formally Announced This Morning

28 February, 2008 (13:36) | SEM News | No comments

Google Health has been an open secret for more than a year. Last week the company announced a pilot program with the Cleveland Clinic as a prelude to a formal announcement of the service. That formal announcement came this morning at the Healthcare Information and Management Systems Society conference in Florida, in a keynote from […]

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Does Your Site Have Sex Appeal?

28 February, 2008 (13:36) | SEM News | No comments

The secret’s out: men and women are different—in person and online. Gender differences matter in web design, content, and marketing. It takes more than a girlish color scheme and soft focus photos of smiling children to draw women to your site and earn their loyalty. Color and design matter, but so do content, safety, […]

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Google Sites Launches: Replaces Jotspot With Team Sharing Software

28 February, 2008 (13:36) | SEM News | No comments

Google launched Google Sites, basically a relaunch of Jotspot but with many more features. In short, this new software allows teams to share much like you could with Microsoft’s SharePoint.
Google sites offers users five templates as TechCrunch explains:
Click to continue reading…

Read Original Post Here […]

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