I thought I’d gracefully retired from the Danny Sullivan Keynote Review business. Comparing Danny to Edward R. Murrow, assessing how the attendance stretched the room capacity… ahh, they were good times. Then I awoke to find myself in a large hall at the Santa Clara Conference Center. It wasn’t a dream! Turns out I was only a bit sleepy because that O’Hare blizzard delay caused me to land in San Jose at 3:00 a.m. on this day, February 26th, 2008. It was now 9:01 a.m., and a fresh Sullivan keynote was beginning at SMX West. There I was, sitting over to the right-hand side of the room (Danny’s left) near where Matt Cutts was hiding. Laptop open, battery charged. Danny speaks. As if this were liveblogging, which it isn’t, I now switch to the present tense.

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