Entering the already competitive and crowded market for travel search, InsideTrip is betting it’s bringing enough value to the market to gain consumer awareness and usage. The site offers a metasearch engine (like Kayak or Farechase) for airfares. But it also has compiled public data on a range of other factors such as aircraft type and age, security wait time, routing quality, lost bags rank and other criteria. These create a proprietary “overall trip quality” score.

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