IAC Cuts 8% Of Ask.com & Kills Search Engine
IAC’s Ask.com to Cut Staff, Outlines New Search Strategy from the Wall Street Journal reports IAC has cut 8% of Ask.com’s workforce, by letting go 40 people. Not only that, the Wall Street Journal says IAC is changing the strategy of the search engine to “focus to better answering search queries posed as questions.”
Ask’s new chief executive, Jim Safka said “as we revamped things, we had redundancies,” explaining they “are reorienting the company around” areas they can grow. So instead of building out core technologies to compete in the search space, Ask.com will now go back to their Jeeves stature and become a Q&A engine for married women.
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