by Stoney deGeyter
Over the past ten years the mindset of SEO has evolved significantly. In the early years, website optimization was considered more of an IT expense handled by computer geeks. But over the years, businesses (and SEOs) began to change their frame of mind, realizing that search engine optimization was much closer to traditional […]

Registration is now open for Search Marketing Expo - SMX Advanced, which is taking place June 3-4 back at the incredible Bell Harbor International Conference Center on the waterfront in Seattle.
SMX Advanced is for experienced search marketers who want to enjoy sessions conducted at a high-level. If you’re fluent in SEM, come to Advanced […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Yahoo Maps Adds More Data, Other ImprovementsYahoo Maps has announced a range of improvements. These include expanded global coverage, including better data and coverage of Eastern Europe; and, in the US, more “granular” neighborhood data […]

Quite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing’s Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub.
Matt writes:
I recently came back from an extended trip […]

Yahoo Maps has announced a range of improvements. These include expanded global coverage, including better data and coverage of Eastern Europe; and, in the US, more “granular” neighborhood data for 300 cities and 12,000 neighborhoods. Functionality has been improved as well. Tiles are “lighter” for faster load times, colors and styles have been adjusted and […]

For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in […]

SortFix is a metasearch engine that searches Google, Yahoo and dmoz. What sets it apart from other metasearch engines is the way it presents the search result. SortFix gives you a drag-and-drop interface which assists the user to describe a detailed and precise query.
I talked to Yohay Barsky, SortFix’ CTO and co-founder based in Tel-Aviv […]

Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us.
But what are the […]

The reports of Ask.com’s death have been exaggerated. The company remains committed to its search technology, and is not throwing in the towel, as many believe. Read Original Post Here

Scott Buresh receives top honors this week with his article “Sam’s Club Wants to Be Your Search Engine Optimization Company-Should You Let It?”. He explains that Sam’s Club is partnering with a company called Innuity to provide small businesses with access to a dashboard that submits their sites to local search engines, all for […]