Google has confirmed that they will be adding page load time as a quality score metric in the near future. The feature will go live in the “next few weeks” but it won’t impact your quality score right away. A month after the metric goes live, Google will then implement the grade into the overall quality score. I still have a few questions pending answers from Google on this topic and hope to postscript this post when I get the answers.

Google also enhanced the site exclusion feature in AdWords by breaking out a way to also exclude by category. The Inside AdWords blog announced the new feature allows advertisers to “exclude certain categories of webpages from your content network campaigns in addition to excluding individual sites.”

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