The end of Ask as we know it

9 March, 2008 (10:13) | Search News

We have still not been able to get the full picture of what is happening with Ask.com.

Various quotes from company representatives have been interpreted to mean that Google is abandoning search in order to turn Ask.com into a kind of information portal for married women, replacing its own Teoma search engine technology with Google’s.

It should be noted, though, that Nicholas Graham of Ask vehemently denies this. Over at Sphinn he says that there “really, really - really! - is no truth to these rumors about Teoma getting taken out to the woodshed.”

Still, the fact that search engine expert Gary Price is leaving the company is a clear sign that there is some truth in the rumors. Ask is laying off some eight percent of its staff. Letting go of talent like this can hardly be combined with a strategy including a high quality search technology like Ask’s.

(more…)

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