Google Pitches Media Buying “Dashboard” To Skeptical Ad Agencies
Many people think that Google is a search engine. That’s true, but it’s only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into AdWords. And last Thursday Google’s Tim Armstrong outlined a provocative and much larger vision for the company that would incorporate it more centrally into major ad agencies’ media buying and planning processes.
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