Keyword Intent: Tidy Campaigns Avoid the ‘Dump and Chase’
Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by death or a day spent shopping with Paula Abdul, I hold out some hope that search marketers will soon learn to clean up their acts, guided by less draconian incentives.
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