With the EU’s
blessing, Google has finally acquired DoubleClick after
nearly a year in
trying. Google has

blogged that the acquisition has been completed, with CEO Eric Schmidt
saying:

• Integration work can now begin, with detailed plans to come
   
• There may be a "reduction in headcount" as Google matches DoubleClick
  employees to the existing Google business structure, a task expected to
  conclude by early April
   
• Google now feels it can offer better display ad options to customers
  asking for this
   
• Google feels that the combination will mean more relevant display ads that
  load faster for web surfers

Reaction to the acquisition can be found
via Techmeme.

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