by Paul Jahn
A long time ago search marketing was mainly a vehicle for small
businesses to compete with the big boys. For the many Fortune 500
companies that now outsource at least some sort of search marketing,
presenting results whether it’s through analytics, lead generation, or
sales can be tricky yet still highly effective.
When working with smaller clients, often […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
SES NY Day Four Coverage RecapSearch Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their ‘pens’ by now, so I thought I share the final […]
Search Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their ‘pens’ by now, so I thought I share the final day’s live blogger sessions.
Before doing so, I wanted to personally thank all the live bloggers from aimClear Blog, Alt Search Engines, Andrew R H […]
A privacy law taking shape in the New York legislature will make it a crime for internet companies to use personal information about consumers for advertising without their consent. And because of the generally boundaryless nature of the internet, it would effectively set a national precedent for companies collecting data about internet use.
The New […]
Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the “branding and search” panel at SMX West last month I said, “Search is […]
Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” Me, being an obedient TV viewer, I did as instructed and searched for shop honda and saw this ad:
Click to continue reading…
Read […]
Stephen Espinosa notes that you can now add videos to your Google Local Business Center profile. Before hand, to get a video to show up in your profile, you had to somewhat get lucky. Now, you can add them manually.
This is a great way to add customer video testimonials, product demos, commercials and […]
Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep clients happy in […]
Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may […]
EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing’s ezSearch product lets media companies offer their users a single integrated search box for audio, video, images and text. Once ezSearch has blended results into a unified database, the company’s ezSEO service […]