It’s well known that Wikipedia is maintained by a legion of volunteers throughout the world. Structured as a non-profit, the site features no advertising, despite being the #7 most visited destination on the web, and a property that most advertisers would kill to get exposure on. Which begs the question: how does a non-profit with that much traffic get the funding to pay for servers, bandwidth and all of the other expenses associated with running a world-class web site?

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