Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Drilling Into Google’s Decline In Paid ClicksMore doom and gloom on the paid search side for Google. comScore is once again reporting a drop in sponsored clicks, something that also happened last month. After last […]

More doom and gloom on the paid search side for Google. comScore is once
again reporting a drop in sponsored clicks, something that also happened last
month. After last month’s fallout, comScore did a lot of further analysis shared at the
Searchscape panel
at our SMX West conference and

online to ease concerns that it meant the sky was falling […]

Google’s

rolled out a new tool at Google
Webmaster Central, a robots.txt generator. It’s designed to allow site
owners to easily create a robots.txt file, one of the two main ways (along with
the meta robots tag)
to prevent search engines from indexing content. Robots.txt generators aren’t
new. You can find many of them out there by searching. But this is […]

A few weeks back, I started wondering about whether or not search engines might care whether or not a web site had a privacy policy. Is the content of a page less relevant or more relevant if there’s a link on it to information about how any data collected about visitors might be […]

by Manoj Jasra
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client’s position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the […]

by Jennifer Laycock
If you’re a marketer and you put content online…you want data. Data is what tells us our ideas our working. Data is also what tells us our ideas are falling short. It’s what tells us who came, where they came from, how long they hung around and if they actually did anything during […]

by Jennifer Laycock
While catching up on my RSS feeds today, I came across a post at Matt McGee’s Small Business SEM that’s a few days old, but well worth mentioning. The post dives into the issue of Alexa rankings and explains why they should not be used as a gauge of how successful a web […]

Social networks have grown from small, local offline groups of people with common interests, to larger online groups spread across the world. Even the ease of communicating via the Internet can’t remove the limit on people’s time and attention to maintain multiple networks, though. What’s next? Read Original Post Here
[…]

I have more details on the Google live chat session that is taking place this Friday.
Adam Lasnik posted the agenda, which starts at 8:45am (PST) this Friday and ends at 10am (PST). In short, Google will give an introduction, then do site reviews, then a topic on image search, followed by a […]

Google Israel turned out the lights and flipped their white background color to black for שעת כדור הארץ (aka Earth Hour). What is ironic is that we reported in the past that Google argued that black uses more energy that white.
In any event, Google will likely close the shades on Google.com on March 29th […]