Our newest Search Engine Land column, In The Trenches, launches today. In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition.

In today’s debut article, Josh Dreller comments on news from the search engines, offers an in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and describes this week’s free tips and tools.

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