by Jennifer Laycock
With all the talk about blogging and social media lately, you’d think there was nothing left to do in the world of search engine optimization. I’m guilty of tunnel vision myself. After all, social media is far more fun to talk about than title tags, keyword selection and canonical issues. That said, sometimes […]

by Scott Allen
Ok, I’ll admit it - I’m addicted to the TV show Friends. It’s one of my
favorite shows of all time, and I’ve probably watched the entire series
on DVD at least 30 times. (And that’s a conservative guess.) The show still makes me laugh, even when I
watch it over and over again.
Recently, I […]

The Wall Street Journal is reporting that Microsoft’s directors are collectively willing to raise the company’s bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to accept such an offer.
If such a sweetened bid did occur it would put further pressure on […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Microsoft Live Search Adds More Images, Multimap, Find My Location, & Celebrity RankLive Search has informed us that they have made a few enhancements to the search engine. The enhancements include an expanded image search […]

by Jennifer Laycock
If you’ve been looking for a way to improve your paid search campaigns, it might not be a bad idea to check out the upcoming PPC Summit events in San Francisco and Los Angeles. In fact, if you’re willing to submit your favorite SEO tip by May 8th, you’ll have a shot at […]

Live Search has informed us that they have made a few enhancements to the search engine. The enhancements include an expanded image search index, a new integrated mapping experience with Multimap, a location based mobile search feature to “find me,” and more content for the celebrities and books sections.
Here are some more details:
Click to […]

by Stoney deGeyter
There are a lot of elements available on a web page that can be successfully leveraged to improve keyword performance with search engine rankings. Bolds, italics, bullets, headings, blockquotes, etc. are all used to format on-page text in a specific way, but also tell the search engines a bit about each area of […]

by Debra Mastaler
At last week’s SMB Unleashed Conference in Houston someone asked what was the hardest part of my job as a link builder. Was it the:

Massive amount of time involved in competitive research?  Or -
The massive amount of time involved in negotiating space?  Or -

Developing new and creative content that continually attracts links?

Nope, […]

Court documents cited by the Wall Street Journal (also CNET) show that Microsoft has set aside $1.5 billion to retain Yahoo employees in the event of a successful takeover. This is apparently not tied to the generous “poison pill” severance packages that Yahoo put in place in the event of a Microsoft acquisition.
The […]

Even with budgets getting tightened, your SEO program may be kicking, but the head count you requested to keep the program moving upward may not get approved. When this happens, it’s time to look at a Plan B for increasing throughput without adding staff.
Many people I talk to think a superstar in-house SEO team […]