Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

What SEO/SEM Professionals Should Know About Website Usability In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and […]

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing […]

by Jennifer Laycock
If you’re using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you’re running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on […]

by Jennifer Laycock
I’ve been using Twitter for roughly five months now and I’m finding more and more reasons to include it on my must-use list of social media sites. I got to thinking about my little love affair this week when Anita Campbell of Small Business Trends asked fifteen small business owners what their favorite […]

Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site. Read Original Post Here

Yahoo’s largest investor doubles down from News.com reports Capital World Investors has doubled their stake in Yahoo, giving them a 10.1% percent stake in the company.
Capital World Investors was Yahoo’s largest investor, and obviously still is. They now own owns 135,542,600 shares as of March 31, up 95-percent from the end of last year.
Click […]

A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter.
Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 […]

A Penn State research study showed that about 80-percent of searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional.
The researchers reviewed over 1.5 million queries from hundreds of thousands of search engines users to prove the “the 80/20 rule that 80 percent of the cases can be achieved with these […]

YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video page.
Click to continue […]

Yesterday (technically still today my time), I did a keynote interview with
Google vice president of search products & user experience Marissa Mayer during
our SMX Sydney show. We
covered a wide range of topics, including how "Previous Query" refinement will
soon come to natural listings on Google, plus how Australia is to get StreetView
mapping, Google testing how well […]