Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Facebook Search Box Is Low-Hanging Fruit For MicrosoftNow that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to […]

by Jennifer Laycock
Two weeks ago, I came home from Small Business Marketing Unleashed to find a note on my laptop. It said “Hey Jen! We need more content! The masses are circling and you’re not giving them enough to read!!” Now as someone who used to regularly churn out 6000 words of content a day, […]

by Jennifer Laycock
If you’ve been wanting to get to a Search Engine Strategies event, but haven’t been able to escape from your office, you’ll be glad to hear that Search Engine Strategies has teamed up with MarketMotive to offer in-depth online training seminars featuring members of the Market Motive staff and popular SES speakers. The […]

Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a Live Search box on the […]

If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco De Mayo theme. Ask has a glaring typo, where they spelled ‘De’ as “Do.’ However, if you click through, Ask.com does link the result to the correct spelling.
Click to continue reading…

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Tomorrow I’m giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem “refreshing” in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I’ll be telling the eMetrics audience a bit about how I use core […]

Most locally-oriented sites focus their natural search optimization efforts
on the big cities of the world — metros like New York, Chicago, and Los
Angeles. Yet there is a lot of traffic to be found in the long
tail of search queries involving the many tens of thousands of smaller towns
[…]

Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your CPC campaigns than you […]

In the US marketers may use competitors’ trademarks as keywords, so long as they don’t appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors’ trademarks at all. Last month the company changed its UK rules to conform to the more liberal US policy. […]

Recent search engine news stories Pandia has found interesting.

Microsoft directors consider increasing bid for Yahoo
Microsoft Corp.’s directors met yesterday to consider raising the software maker’s $41.9 billion bid for Yahoo Inc. instead of pursuing a hostile takeover attempt, according to a published report. (May 1 2008)

Microsoft weighs options on Yahoo
Microsoft has yet to decide if […]