The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here’s how to adapt.
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Today’s search engine marketing news and opinion: Conducting a Redirect Audit on Your Web Site; CEO Tells Wall St. Why He Invests in SEO; Convincing the Executive Team to Invest in SEO; and more. Read Original Post Here

Today’s search engine marketing news and opinion: Double Conversions in One Month; Microsoft Withdraws Yahoo Offer; Cinco de Mayo; and more. Read Original Post Here

Today’s search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing; Training Your Search Marketing Employees; and more. Read Original Post Here

Today’s search engine marketing news and opinion: Social Media = Society’s Watchdog; Budgeting Resources for SEO Link Building; Tweaking High Traffic Landing Pages; and more. Read Original Post Here

Integration of video into news stories may be making the difference in the battle for news supremacy. Read Original Post Here

Featured posts to the Search Engine Watch blog in the past week. Read Original Post Here

Google’s being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? Read Original Post Here

Yahoo’s recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools’ capabilities remain in Yahoo’s free offering. Read Original Post Here

Featured posts to the Search Engine Watch blog in the past week. Read Original Post Here